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James Higgs will join alternative nicotine brand Nicoccino as Marketing Director as of Aug 2015. 

Mr Higgs will develop and lead global marketing initiatives for Nicoccino Holding, including the company’s brand and go-to-market strategy.

We’re thrilled that James Higgs has chosen to join Nicoccino. James has extensive knowledge and deep understanding for the market in which Nicoccino operates and is a highly regarded strategic marketersaid Michel Bracké, CEO of Nicoccino Holding

James has over 15 years of experience in the tobacco industry where he has held various positions within sales and marketing in companies such as British American Tobacco and Henri Wintermans Cigars. Most recently, Mr. Higgs served as Head of Marketing & Public Affairs at Scandinavian Tobacco Group United Kingdom.

I am delighted to be joining Nicoccino at this exciting time.  The regulatory tobacco landscape is intensifying everywhere around the world and, tobacco consumers in particular are adapting their habits as a consequence.  Nicoccino Holding’s unique proposition is extremely well-placed to contribute to the growing demand for alternative nicotine products and, I am looking forward to helping Nicoccino realise its potential on the global stage.’ said Mr Higgs.

James Higgs is the second tobacco industry executive to join Nicoccino in the recent months. In April, Johan Cram, former Vice President of Strategic Markets at Swedish Match Scandinavia, was appointed to Nicoccino Holding´s Board of Directors.

“Both appointments show a growing interest and belief from the industry in the potential of Nicoccino. We are at the very beginning of an exciting future for Nicoccino and the experience of the team is significantly strengthened with these 2 key appointments” concluded Michel Bracké.

For more information, visit Nicoccino’s webpage or contact:

Michel Bracké, VD

Tel: +46 707 45 95 75


About Nicoccino

Nicoccino Holding AB (publ) (Corp. Reg. No. 556942-1604) is a Swedish company with a proprietary, innovative and discreet nicotine product that quickly gives the user access to nicotine without the serious side effects of tobacco.

The Nicoccino Holding share is listed on Nasdaq Stockholm First North under the ticker NICO. The Certified Adviser is Remium Nordic AB.


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