Nicotine Strips are developed to offer smokers a safe and reliable alternative for situations where they aren’t allowed or choose not to smoke. As smoking restrictions become more prevalent and severe, smokers are becoming more open to finding alternative and safer products. We believe Nicotine Strips have a huge potential to take a share of the rapidly growing market for oral tobacco. As international tobacco companies invest more in nicotine poucher, consumers become aware of and accustomed to using oral products. As Nicotine Strips are developed to provide an experience similar to smoking in terms of delivery speed and strength, we feel confident about our future.
The market for oral nicotine pouches has grown from its launch in 2016 to a global market value of 3bn SEK in 2019. The rapid growth is projected to continue as the international tobacco companies continue to expand globally and reach nearly 6bn SEK in 2020.